Investors’ growing appetite for alternative proteins | Rethink Sustainability

Investors’ growing appetite for alternative proteins | Rethink Sustainability


Global investors are showing greater interest
in alternative proteins, as the climate impact of agriculture and food production comes under
the spotlight. The world’s food system, including agriculture
and land use, accounted for 25 to 30 per cent of emissions from 2007 to 2016. Demand for food protein is also being driven
by population growth. By 2050 the world’s population is expected to be close to 10 billion. Alternative protein comes from a variety of
sources including plant protein, cultured meat and insects. Start-ups are also turning to high-tech fermentation
to transform micro-organisms into proteins. But despite its potential, alternative proteins
are by no means a sure-fire investment success. Beyond Meat, the company behind plant-based
burgers, launched one of the most successful public offerings in the US this year. However, the stock has been on a roller coaster
with market sentiment affected by low barriers to entry and large food and meat companies
moving into the sector. Last year investment in plant-based start-ups
totalled around $315m and the increasing competition has led to concerns among some market-watchers. Also, alternative meat products may not be
as healthy as claimed thanks to additives designed to appeal to consumer tastes. Potential regulatory restrictions on labelling
and branding could also constrain marketing strategy. But despite these concerns, some forecasters
predict that substitutes will account for 10 per cent of the $1.4tn global meat industry
over the next decade.

3 thoughts on “Investors’ growing appetite for alternative proteins | Rethink Sustainability”

  1. So this why the 'climate crisis' is such a clear and present danger to our way of life – after at least 25 years of knowing in detail about global warming enough VC has finally lined up and funded enough new ventures that a mass hysteria marketing strategy is needed in order to get a decent ROI.

  2. Putting on the frighteners of End times is always good for business-be it for the military industrial complex and their imminent of the nuclear holocaust of the Cold War-and now 'Climate Change'.

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