Hi, this is Troy from Fetching Foods. Does protein quality matter? The short answer is of course it does! You are what you eat, right? We all know that meat is expensive. Price and ingredient quality go hand-in-hand. Or so you think. Buying even ‘good’, expensive food for your pet can get you a bag full of corn gluten meal, which is used as a protein substitute for meat. Go check the label on your pets food? I’ll wait. And just because your pet’s food has meat as the first ingredient doesn’t mean it’s a high standard of organic, species-appropriate, non-rendered, non-processed quality nutrition. Know how you can tell if you have a bunch of marketing or real quality? See if the cut of meat is named in the ingredients. Like breasts from organic fed, pasture raised chickens. If not, at best it could be is scraps off the slaughterhouse floor. The better quality of protein the more digestible it is. That means when you eat it the body processes and absorbs a greater amount of what’s ingested. That’s called digestibility. You can have two foods with the same amount of protein but with different protein qualities or digestibility ratings. In this example two foods have 28% protein but are made with different quality of proteins. Just looking at the product label it’d be a toss-up which one’s better, but food B is clearly better with almost 25 percent of the protein absorbed. Protein is critical for the body to function. It’s used to build muscle, repair the body and organs, and much more. Just because food is consumed it doesn’t mean the nutrients are absorbed into the body. If the nutrients can’t be absorbed they just pass through and are useless. Most kibble dry food has digestibility between 35 and 65 percent. Raw has the highest absorption rate of any food usually in the low to mid-90%. Basically it’s as good as it gets. You can see for yourself your pet’s food digestibility from the amount of poop s/he produces. Lots of poop probably means low digestibility because there’s less absorption. The food is just passing through. Can you imagine eating one pound of food and having 65% pass through, getting little nutritional value? That’s eating chicken nuggets. Fetching foods is highly digestible because of the high-quality proteins we use. You can feed less and get more. Feed naturally. Feed raw. Feed Fetching Foods. This is Troy signing off.